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Executive Practice Management Certificate Program for Dentists

Executive Practice Management

“Bridging the knowledge gap from clinical dentist to business owner”

This Executive Practice Management Program for Dentists, offered by the University of Florida College of Dentistry, is designed to prepare Dentists to become business owners and executive managers within their dental practices. The curriculum designed for this 13-month program focuses on the critical components of business ownership not taught within traditional dental education (DMD/DDS) programs.The only practice management program featured in the ADA’s Center for Professional Success, this program will equip you with the Leadership Tools will dramatically enhance your practice success.

Upon completion of this program, students will have a significant understanding of:

  • Finance, Financial Management & Financial Planning
  • Overall Practice Operations, Compliance &  Efficiencies
  • Human Resources and Staff Management
  • Practice Sales, Marketing, & Systems


The Executive Practice Management Certificate Program for Dentists is a comprehensive academic program that bridges the knowledge gap from “clinical dentist” to “business owner”.  This course consists of an extensive, hands-on, 13-month program with monthly meetings, as well as a supplemental online web course, tutorials and “eCommunity,” that is solely customized to dental practice management. With the goal of increasing dentists’ business acumen and skills, this innovative program teaches dentists the critical aspects of finance, operations and HR management. From buying, building or becoming an Associate, to debt reduction through overhead control, and wealth accumulation for practice transitions; this program encompasses a business school curriculum customized to executive dental practice ownership.

Why this program is for you.  Top 10 reasons people are registering:

  1. To obtain the business (legal, financial, operational) skills needed to run a practice.
  2. To obtain the leadership skills to be the best leader, manager and dentist to a team.
  3. To learn the efficiencies needed to purchase and run multiple practices.
  4. To acquire the knowledge needed to oversee numerous practices and manage associate dentists.
  5. To know as much as possible and avoid being embezzled from (again).
  6. To use as a ‘second profession’ in the later part of a dentist’s career.
  7. To have an alternative plan (and skills) ready when the physical challenges of dentistry prevent chairside work.
  8. To develop the business knowledge and skills to feel more secure, prepared and confident when starting a dental practice.
  9. To fill in the needed gaps with a formal business education that is not taught in dental school nor residency programs.
  10. To engage in a dental specific business-focused program that takes you from A to Z in a cost effective manner.

Topics within this 13-month course are divided into 13 modules with each module taught over one weekend per month. Instructional methods include lectures, hands-on workshops, guest lectures, and online supplemental learning between meeting dates.  Dentists are pro-actively involved in the learning process and development of applicable projects/deliverables that can be implemented into their dental practices immediately.   Concepts of basic accounting/bookkeeping, practice financials, employment law, social marketing, staffing, sales forecasting, dental leadership, communications, legal compliance, and wealth accumulation serve as primary content for this course.


Upon completion of this course, the successful student will be able to:

  • Define and understand the dental career opportunities and legal ownership available to dentists.
  • Analyze and quantify the major costs and processes associated with building, buying or renovating a dental practice.
  • Develop an action plan for their targeted career path and goals
  • Demonstrate the ability to plan, estimate and develop a Business Plan, Staffing Plan, Marketing Analysis and Plan, Sales Forecasting Plan, Practice Budget, as well as, Employee, Clinical and Operating Manuals.
  • Develop skills to analyze and control practice overhead, debt, and equity.
  • Define and summarize their leadership role, personality style and communication skills, as a practice owner and employer.
  • Build a team that reflects and shares the practice mission, vision and goals.
  • Formulate and evaluate practice financial documents through the use of practice financial data and bookkeeping software.
  • Manage and track key practice trends, expenses, and overhead percentages as they relate to industry benchmarks.
  • Develop an expanded understanding of insurance plans, contracting, billing, coding, and the appeals process.
  • Identify, integrate and manage the requirements for Federal, State and local compliance with Employment Law, OSHA, HIPAA, HITECH, MSDS, and Worker’s Compensation.
  • Gain an understanding of the legal requirements of dentists as employers and human resource managers.
  • Expand their understanding of the relationship between sound business practices and their impact on practice profitability.
  • Conduct a personal financial plan for wealth accumulation and retirement.
  • Establish a plan for retirement and the practice transitions process.


Continuing Education at UFCD wishes to express its appreciation to the following sponsors for unrestricted educational grants which helped to make this course possible.

Platinum Level

  • Patterson Dental

Gold Level

  • Bank of America

Silver Level

  • Doctor’s Choice Co.

Bronze Level

  • 1-800-Dentist



Achievement of the final certificate of completion will consist of the timely and successful completion of activities, assessments, evaluations and each module’s deliverables within the assigned time frame. Due dates are listed within the course documents and schedule, as well as in the web course. Attendance at all 13 modules is required. Each monthly Module is listed below.

Module 1 Topic: Dental Leadership and Personality Styles  October 10-12, 2014

Curriculum Focus:

  • Discussing the importance of dentists as leaders versus managers
  • Introducing various organizational and leadership theories
  • Identifying various personality styles, traits, and their impact on dental practice leadership
  • Assessing personality types through Myers-Briggs testing
  • Reviewing strategies for enhancing leadership


  • Developing a Leadership Plan
  • Incorporating the MBTI Personality Profile into the Leadership Plan

Module 2 Topic: Dental Communication and Team Building November 15-16, 2014

Curriculum Focus:

  • Identifying the communication models and theories
  • Illustrating barriers to successful communication
  • Correlating communication skills with productivity and team building
  • Identifying strategies to interview, hire and build a motivated team
  • Communication skills for managing patients and staff
  • Enhancing communication skills through role playing and oral presentations
  • Identifying communication skills needed for conducting performance evaluations, conflict resolution sessions, and improvement plans
  • Assessing team building activities and incentive programs
  • Evaluating key aspects of successful teams


  • Oral Presentations and Role Playing activities
  • Developing an action plan for team building

Module 3 Topic: Build, Buy or Become an Associate/Employee December 6-7, 2014

Curriculum Focus:

  • Presenting the different types of career opportunities for dentists
  • Defining the different types of practice ownership options and their associated tax benefits vs. liability exposure
  • Illustrating and comparing the differences between being an Associate vs. employee status
  • Discussing the process and components of financing a practice purchase, renovation or build out
  • Estimating major costs and expenses associated with a practice purchase, renovation or build out


  • Written goal setting for future career choice
  • Planning and estimating either a 1. Purchase, 2. Renovation or 3. Build out
  • Building a Decision Matrix
  • Final Paper to encompass the above three assignments

Module 4 Topic: Business Plan 101 January 10-11, 2015

Curriculum Focus:

  • Identifying the purpose and use of a Business Plan
  • Presenting the different spreadsheets used in a Business Plan
  • Illustrating the origins of the spreadsheet’s content
  • Reviewing the different sections of a Business Plan
  • This Module includes the option for a dentist’s administrator to attend with the dentist for an additional fee of $549.00


  • Completing the worksheets needed for the spreadsheets
  • Populating the spreadsheets into the Business Plan
  • Completing the written sections of the Business Plan
  • Incorporating both spreadsheets and written sections into the final Business Plan

Module 5 Topic: Staffing Your Practice February 7-8, 2015

Curriculum Focus:

  • Evaluating the staffing needs for different practices
  • Estimating cost of staff positions, salaries, benefits and compensation packages
  • Presenting various dental staffing job descriptions, functions, duties and responsibilities
  • Viewing a current market analysis for staff positions


  • Clarifying needed staff positions, functions and responsibilities
  • Estimating the cost of the defined staff compensation package
  • Developing documented job descriptions
  • Creating a Practice Staffing Plan encompassing all components from the above assignments

Module 6 Topic: Practice Financials and Quickbooks March 7-8, 2015

Curriculum Focus:

  • Installing and operating Quickbooks Software
  • Presenting basic bookkeeping and accounting concepts
  • Introducing and reviewing the purpose of  financial statements
  • Illustrating the tracking of accounts payable and receivables, payroll, production and collections
  • Interpreting a practice’s financial data and statements


  • Creating a Practice Account and Profile in Quickbooks
  • Setting up a dental practice Chart of Accounts
  • Posting financial data for a practice’s revenue and expenses
  • Creating, analyzing and reporting on the correlated Financial Statements

Module 7 Topic: Operational Overhead and Insurance April 11-12, 2015

Curriculum Focus:

  • Analyzing operational costs through software tracking tools
  • Determining the percentages and ratios needed for financial viability and growth
  • Presenting and tracking practice overhead using MS Office tools and practice software
  • Correlating overhead control with increased profitability and practice equity
  • Illustrating the impact of overhead control on debt reduction
  • Evaluating the dental insurance contracting process and options
  • Analyzing fee and reimbursement structures
  • Understanding the components of successful dental insurance coding, billing and appeals processes
  • Introducing dental insurance billing systems as a team-focused activity
  • This Module includes the option for a dentist’s administrator to attend with the dentist for an additional fee of $549.00


  • Creating a Practice Insurance Plan for plans accepted, with methods for tracking and maintaining the insurance processes
  • Developing a Practice Financial Plan for overhead control, debt reduction and equity building
  • Defining tools, resources, and staff responsibilities needed for implementing and maintaining both Plans (Insurance and Financial)

Module 8 Topic: Marketing Plan 101 May 2-3, 2015

Curriculum Focus:

  • Presenting sales, marketing and promotional concepts and theories
  • Reviewing contemporary marketing strategies and costs
  • Discussing the components of a Marketing Plan
  • Identifying the key aspects of target marketing and social media
  • Illustrating the purpose of conducting a SWOT Analysis
  • Evaluating methodology for tracking marketing efforts
  • This Module includes the option for a dentist’s administrator to attend with the dentist for an additional fee of $549.00


  • Creating a Marketing Budget
  • Developing a Marketing Plan

Module 9 Topic: Employment Law and Employer Compliance June 6-7, 2015

Curriculum Focus:

  • Presenting the Federal, State and local employment laws that dentists are required to comply with as employers
  • Identifying additional Dental Practice Act regulations and Florida Statutes that impact dental practice management
  • Reviewing compliance methodology and strategies
  • Discussing legal risks, turnover costs, and litigation fees and consequences


  • Create Risk Minimization Strategy
  • Develop Legal Compliance Strategy

Module 10 Topic: The Practice Employee Manual and Your Practice Operating/Clinical Manual July 11-12, 2015

Curriculum Focus:

  • Reviewing legal issues and trends within dental practices
  • Identifying the purpose, need and importance of an updated Employee Manual and Operating/Clinical Manual
  • Illustrating the criteria and requirements of a legally compliant Employee Manual and Operating/Clinical Manual
  • Introducing Arbitration and Mediation Clauses as alternative dispute resolution addendums within Employee Manuals
  • Discussing the purpose and need for an Operating and Clinical Manual that reflects your practice’s specific protocols and procedures
  • This Module includes the option for a dentist’s administrator to attend with the dentist for an additional fee of $549.00


  • Creating The Practice Employee Manual and Operating/Clinical Manual
  • Developing an implementation and annual review strategy

Module 11 Topic: OSHA, HIPAA, HITECH Act and Omnibus Rules August 1-2, 2015

Curriculum Focus:

  • Reviewing the updates and requirements of OSHA, HIPAA, and the HITECH Act
  • Maintaining compliance with documentation systems, education, and annual training
  • Addressing the purpose and procedures required for maintaining MSDS, Injury and Needlestick Logs
  • Identifying Worker’s Compensation issues and practice safety protocols
  • Identifying the key components of the HITECH Act that impact practice management processes
  • Evaluating strategies for required safety, security and privacy protocols
  • This Module includes the option for a dentist’s administrator to attend with the dentist for an additional fee of $549.00


  • Developing a training schedule and action plan for OSHA and HIPAA requirements


Module 12 Topic: Wealth Accumulation and Your Personal Financial Plan September 12-13, 2015

Curriculum Focus:

  • Introducing the time value of money
  • Addressing barriers to wealth accumulation
  • Reviewing retirement planning programs implemented through the practice
  • Presenting financial planning, financial planners and financial brokers
  • Quantifying wealth accumulation


  • Developing a Personal Financial Plan

Module 13 Topic: Planning for Retirement and Practice Transitions October 3-4, 2015

Curriculum Focus:

  • Presenting strategies for retirement
  • Evaluating key components that enable retirement
  • Discussing the financial principles needed for retirement
  • Addressing the methodology for valuing a practice
  • Reviewing the legal requirements for releasing patients
  • Discussing end of career options


Develop a Personal Retirement Plan to include the goals for Practice Transitions


Dr. Driscoll Image

Dr. Annelise Driscoll

Dr. Driscoll is an accomplished Educator, Administrator, Researcher and Consultant with approximately 30 years experience in Health Care. As the designer, consultant, project developer and founding Dental Center Director and Assistant Director of Dental Services at the University of Central Florida’s profitable state-of-the-art campus Dental Center; and founding designer and project development consultant on the Florida State University Dental Center, she brings with her an extensive background in oral health and dentistry. Dr. Driscoll has been in the Healthcare field for 25 years as a Practice Administrator in private, public and corporate practices of different sizes, before transitioning to 6 years of academic teaching, research, public speaking, consultative project development in a health executive capacity. She completed her Executive MBA from the University of Central Florida, College of Business and her PhD in Public Affairs/Healthcare Administration at UCF’s College of Health and Public Affairs.

In addition to teaching and developing the Executive Practice Management curriculum at the University of Florida, College of Dentistry, Dr. Driscoll teaches at the University of Central Florida, College of Health and Public Affairs in the Health Professions/Health Informatics Management Department. She also works collaboratively as an Affiliate Assistant Professor of Research at the University of South Florida, College of Public Health, Community and Family Health Department, collaborating on research on Oral HPV, Medical/Dental Provider Disconnects and the Oral/System Health Connection.

Practice Management Systems, Dr. Driscoll’s personalized consulting firm, specializes in both large-scale dental facility design, build out and operational projects, as well as, one-on-one consulting for dentists on Practice Legal Compliance, Operating Systems Development, and Dental Financial Systems Overhaul for Profit Maximization.

Her research interests are predominantly focused on Oral Health Access Issues in Vulnerable/Institutionalized Populations and College Age Populations, Oral HPV, Oral Health and Systemic Illnesses, Dental Workforce Issues, Practice Management and Health Law, HR issues, Profit Maximization, Systems Optimization and the Future of the Current Dental Practice Model.

With a strong belief in collaborative networks, Dr. Driscoll strives to maximize strengths of academic and industry experts in achieving meaningful, applicable teaching and research that impacts the field of dentistry.

Contact info

Contact Information: Dr. Annelise Driscoll

  • Email:
  • Phone: 407-252-0471407-252-0471
  • Fax: 813-891-6264
  • Alternate Fax: 352-392-2805


University Partnership Center
At St. Petersburg College
9200 113th St. N
Seminole, FL 33772



Students must be practicing, actively-licensed dentists, newly graduated dentists, or graduating dentists in dental school, to be accepted to the Executive Practice Management Certificate Program.


This course is 189 credit hours towards the Practice Management biennium requirements, and includes 14 contact hours of lecture for each of the 13 Modules. 189 CEUs, participation.


The College of Dentistry reserves the right to accept only qualified applicants for this postdoctoral program. Each prospective candidate must submit a formal application. If a candidate is absent from one or more subcourses in a major course he/she may take the subcourse the next time it is offered without penalty and at the current fee at time of attendance. The University of Florida and the Academy of General Dentistry require that credit be awarded only for those hours in attendance or for assignments completed. If a candidate has completed only a part of a major course he/she will have a period of three years to complete the component subject area. After that time the entire major course must be retaken and full fees paid. All course work is presented in English only.


Textbooks, handouts, and power points will be provided at each correlated weekend; beginning with the first weekend of face to face class. 

Materials supplied by each enrolled dentist

  1. Portable Laptop Computer (Less than one year old – Hardware requirements for Laptop provided to enrolled dentists) – with the following software loaded. (Recommended versions meet current specs to interface with Eaglesoft software which will be demonstrated in the course.)
    1. Windows 8 Professional
    2. MS Office 365
    3. QuickBooks Premier 2014
  2. Windows 7 Professional
  3. Microsoft Office 2010 -Full Version with MS Word, Excel & PowerPoint
  4. Quickbooks Premier 2013 Software (Enhanced Payroll Add-On Is Optional)
  5. Calculator (Can use cell phone if it contains a sufficient calculater)
  6. Textbooks will be required purchases by enrolled students at various intervals within the 13 month program. A list will be provided by November 1, 2013 to each enrolled student.
  7. Myers-Briggs Personality Testing Fee

Materials supplied by the University of Florida:

  1. One Flash Drive/Jumpdrive with a minimum of 8GB of Memory
  2. Binders: Two 2 inch D-ring, Three 3 inch D-ring
  3. Five Binder Dividers with 5 Tabs
  4. Yellow Highlighter, Black Sharpie, Pens and Pencil
  5. Handouts, and power points will be provided at each correlated weekend; beginning with the first weekend of face to face class.
  6. FREE access to tutorials. These tutorials should be completed prior to beginning the course, or one month prior to each corresponding module.


Each enrolled cohort member must have sufficient reliable internet service/speed at home for use of the UF Sakai Webcourse, the Google Blogs, Skype, and email access. Additional material may consist of text readings, case studies, and worksheets that supplement and enhance the topics of each weekend module.  These will be located as an MS Word document inside the UF Sakai Webcourse, or will be emailed to the cohort group in advance by the Instructor.






“This past weekend was beyond eye opening, and if it’s any indication of what’s to come, I think we are all in for an incredible journey. Marty’s presentation (Dental CPA) was not only very informative, but it was a wake up call (the embezzlement part). I know I personally took that information, and starting at 6:30am Monday morning when I got to my office, I started extensively reviewing and breaking down my “day sheets”. Reducing tax liabilities is another huge point I took from this past weekend, and some strategies for this. If we can maximize cash flow, and more importantly retained cash earnings, then we all can start doing some pretty awesome things.” -Dr. Andrew Nawrocki

“Marty Yost’s presentations on decreasing tax liability and avoiding fraud were the standouts among this weekends many valuable lessons. Overall, I felt this was a productive first weekend and I look forward to learning more with and from each of you in the coming months.” -Dr. Ben Morgan

“Dr Driscoll is pretty much always available to answer our questions, providing answers that are supportable “scientifically”. -Dr. Larry Smith

“The most important thing I took away from the first weekend was that we need to be protected, both in a business sense and a personal sense. Setting up the right entity, corporation, sole proprietorship, etc. is necessary to separate our professional liabilities from our personal assets as well as protecting us internally in our businesses from things such as embezzlement. To protect our wealth we need to minimize our tax burdens. There are many strategies to do this but a lot of things we use can be written off to some extent as a business expense (car, setting up family as employees, etc.)” -Dr. Matthew Nawrocki


Application and Fees

  • This program has been approved for tuition payment under the Post-911 GI bill – please call Michelle Hopkins at 888-550-4590888-550-4590 for details.
  • ADA members receive a $500 discount off the total fee.

Each candidate must submit a formal application to the College of Dentistry for acceptance into the program. That application must be approved by the Executive Practice Management Certificate Program Director before the candidate is permitted to enroll in the Executive Practice Management Certificate Program.

The tuition for the 13-month Executive Practice Management  Certificate Program (189 contact hours) is $16,787.00.* Payment of fees may be handled in one of two ways**: The full tuition may be paid in advance, or a non-refundable deposit of $2,500.00 is due upon acceptance of the application, followed by 13 interest-free consecutive monthly payments of $1,099.00 each.

Candidates will be provided a Materials List, for items they will need to purchase and bring to class meetings. Students will need a laptop computer for use during and after classes. Hardware specifications and software requirements will be provided to each applicant, along with a basic supplies list for course materials.

 *The tuition may be tax deductible; dentists are encouraged to speak to their accountants.

**Please contact us for information on other financial options and longer term financing.



Cancellation/Refund Policy

Refunds: Full refunds will be mailed to registrants who cancel their registration no later than three months before the course starting date. Cancellations by telephone are acceptable; however, a written request must be received by our office before a refund may be processed. Refunds, less non-refundable deposit, will be processed for registrants who cancel less than three months before the course starting date. Refunds cannot be given for cancellations on or after the course starting date.

There is no refund for individual session fees. Instead, the session fee will be transferred to the next month. If a participant must be absent for a particular month’s session, he/she can make that session up with the next year’s class at the current class’s per session fee.

Exception: Participants will be given a full refund less an administrative fee of $50 for cancellation of the final session.

Continuing Dental Education reserves the right to modify or cancel a course when circumstances warrant, including insufficient enrollment. Dates, course content, fees, or faculty will be changed only when unavoidable. If a course is already full when registrations are received, or if the course has been canceled, applicants will be notified and a full refund will be processed.


Late Work Policy:

All work is expected to be turned in on time in the appropriate area of this course. Barring a documented medical emergency, late work will be penalized. This is a dynamic environment and the schedule may change during the semester. Check your email and the course home page for announcements indicating change, at least once per day. Deliverables will be due no later than one month from their assignment.



Email will be the primary source of communication in this online course between monthly meetings. The average response time for email is 24 hours during the work week and 48 hours on weekends. Students will be expected to have daily access to the Internet and email, since your instructor will be emailing students about assignment updates, additions and changes. All email will be conducted through the UF webcourse, for ease of tracking. In addition, students will need to register for a Gmail email address through Google’s email provider: Gmail. This Gmail address will be required for the course’s blog community. Instructions for obtaining this type of email account will be provided within the UF Webcourse.

Google Blogs:

This course will use Google Blogs as an eCommunity platform for networking and discussions. Use of a Gmail account is needed to access the course’s blog forum. Instructions for account set up are provided within the UF Webcourse.

Internet Access:

Reliable computer and Internet access is critical for the successful completion of this course. It is the student’s responsibility to ensure computers and Internet access are reliable. In the event of a technical issue, contact the UF Help Desk for online support.


This course includes a supplemental online web course and e-Community; thus, students are encouraged to log on to the Webcourse at least once daily. The Instructor will provide information that is disseminated via the Webcourse between meeting dates. In the event of a campus-wide emergency or campus-wide computer failure, you may contact the Instructor at 407-252-0471407-252-0471.

Course Policies on Student Expectation


Attendance and engagement in both the face to face monthly meetings and the online coursework is expected. Please notify the course Instructor if a potential conflict or emergency arises that may impact the attendance requirements for this course.

Class Meeting Days: 2nd Saturday and Sunday of each month, 8 am -5 pm

Disability Access:

The University of Florida is committed to providing reasonable accommodations for all persons with disabilities. This syllabus is available in alternate formats upon request. Students with disabilities who need accommodations in this course should contact the instructor at the beginning of the semester to discuss needed accommodations.

Academic Conduct Policy:

Academic honesty is an expected requirement of all students at the University of Florida.

Learning Methodology:

This is a course that is structured to foster learning from your peers as well as from your instructor. The face to face meetings will incorporate both lecture and interactive, hands-on learning activities. The learning process continues in-between monthly meetings through the participation inside the UF Webcourse, and discussions held within the course Google Blogs. Because the online environment is a somewhat self-directed learning environment, it is important that we are all attentive to supporting the learning eCommunity. As members of the e-learning community, students are encouraged to help everyone grow by contributing materials and comments. You each have much to offer, by your questions, your contributions and your presence. While you aren’t graded, per se, on your community-building efforts, experience shows that the learning experience is significantly enhanced by this activity. While online discussions are not graded, they indicate a form of “attendance”. Your successful completion of this 13-month program may be influenced by your participation in discussions.

All due dates will also be posted inside the web course under the calendar.

It is highly recommended that students check the calendar daily and set alarms or reminders for each due date and time. Smart phones or online calendars are great resources for setting such reminders/alarms.

Student Academic Regulations

Withdrawal From and Reentry Into Executive Practice Management Certificate Program for Dentists

Registered postdoctoral students may request a break in the program and be reinstated within three years without loss of accumulated credit, provided that all fees are paid and the student is reregistered with the Executive Practice Management Certificate Program for Dentists. Fees per weekend session will be assessed at the current rate at time of re-entry.


Postdoctural students completing the prescribed course of study, upon recommendation of the program director, will be granted a Certificate of Completion in the Executive Practice Management Certificate Program for Dentists by the University of Florida College of Dentistry.

Dental educational institutions have an obligation to disseminate new knowledge related to dental practice. In so doing, some presentations may include controversial materials or commercial references. Sponsorship of a dental continuing education course by the University of Florida does not necessarily imply endorsement of a particular philosophy, procedure or product by this institution. Continuing education courses do not necessarily reflect the philosophies of the University of Florida predoctoral or post-doctoral training programs.

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